10 LinkedIn Mid-year Tune-up Tips.
Updated: Jul 7, 2019
To keep your LinkedIn presence relevant and useful, it’s good to give it a tune-up every six months. Also, updating your Profile alerts your contacts of changes in your professional life (if you want). Members who update their Profile regularly reportedly get more job offers.
Here are a few tips that can help you give your Profile a refresh.
1. Check your Contact information. Is it up-to-date and complete? It’s easy to neglect this area of your Profile. If you’re no longer using .aol with your email or your phone number has changed due to a new job, now is the time to give it a refresh.
2. Review your Headline. Are you OK with just listing your job title and company? Or can you update your Headline with a descriptive word or phrase that demonstrates what value you can provide your target audience? What keywords can you include to attract the attention of people who are searching for your expertise? Your Headline is given extra weighting in LinkedIn’s search algorithm, so it pays to get this right. If you want an extra 100 characters for your Headline, set it up through your mobile device.
3. Promote your company or personal brand awareness with a video. LinkedIn makes it easy to add video to your Profile. Video has a high attention rate. And it also demonstrates your professionalism.
4. Have you joined Groups that are relevant to your career? Now is a good time to eliminate those Groups that aren’t and replace them with Groups that more directly address your industry or interest. Then make a commitment to participating regularly in conversations in your Groups. Those who do see their Profiles viewed an average of 5x more.
5. Publish a post. Publish original content posts and repost content you find helpful to your contacts. Use hashtags to alert others who share your interest. Regular posting will showcase your knowledge and expertise, establishing you as a thought leader in your industry. Just 20 posts per month can reach 60% of your unique audience. The optimum time to post is on Tuesdays and Thursdays between 7 am and 9 am.
6. Consider updating your Profile Headshot. If the last time you replaced your Headshot was during the Bush administration, you may want to have a professional photo taken that shows what you look like now. Just be sure it isn’t a selfie taken on your iPhone. Most hiring managers and recruiters look at your LinkedIn presence to get a much fuller picture of who you are than your resume can provide. Since it’s still verboten to include photos on resumes, LinkedIn is your opportunity to provide a face to your name. Smile. Also, if you are a Premium member, are you satisfied with the background visual in your Profile? Can you make it more impactful and relevant to your primary branding message?
7. If you are in the market, either actively or passively, for a career change, be sure to activate Open Candidate. It privately alerts recruiters that you’re open to new opportunities. You can specify the kinds of companies and positions you are interested in. This is one of the first places hiring managers and recruiters look on LinkedIn to find job candidates.
8. Review your Profile Summary (About section). Does it describe what you have to offer professionally? The best LinkedIn Summaries strike a balance between providing specific enough information that it appears in search results and general enough that it fleshes out who you are as a person. This is your opportunity to add some “personality” to your story, optimize search terms and keywords, and add important details that aren’t appropriate or don’t fit your resume. You have about 300 – 350 words (2,000 characters) to expand upon who you are and set yourself apart from the other 650 million members.
9. Check out what’s new on LinkedIn. Since Microsoft purchased LinkedIn in 2016 for $26 billion the changes have come fast and furious to the user experience---so if you haven’t explored the site in a while you may be missing some important new features. There are new tools for businesses, recruiters, and advertisers that greatly enhance the functionality of LinkedIn. Be sure to check out the expanded Analytics. Review the changes to Company Pages. Poke around to discover helpful little features like the banner icon that appears on some posts allowing you to save the article for later review. There’s much more (and it changes often) so your Mid-year Tune-up is a good time to catch up.
10. Finally, check everything for accuracy. You don’t want a simple error in the year you worked at the Acme Widget company to ruin your reputation for being detail-oriented (especially if you are a CFO). Or worse, trying to explain why the information on your LinkedIn Profile doesn’t match up with your resume. We’ve seen some errors continue undiscovered by LinkedIn members for years.
Bonus Tip: Promote your LinkedIn Profile elsewhere. Add a link to Facebook, Twitter, Instagram, and Pinterest. Include a link on your website. Print it on business cards (BTW, you can get your own vanity LinkedIn address---it’s simple to do. Mine is www.linkedin.com/in/carolannwentworth).
Carol Ann Wentworth is President/CEO of Wentworth Executive Recruiting, a San Francisco based talent search firm focusing on “critical hires” in technology, construction, renewable energy, sales, and marketing. www.WentworthExecutiveRecruiting.co Carol Ann also provides results-oriented career coaching. To book her to speak at your next event, contact Carol Ann at CarolAnn@WentworthExecutiveRecruiting.co